the add if you have not already, it's from the Australian DOT.
An ad campaign aimed at preventing traffic deaths in Australia mocks the manhood of speed-obsessed drivers by having women waggle a little finger at them.
The pinky gesture, meant to symbolize a small penis, hits male drivers where their sense of humour stops: below the belt.
The new ads show one young driver at a traffic light revving his engine and burning rubber in front of two young women.
As the car speeds off, the women exchange a knowing glance and slowly wave their little finger. The ads' tagline? "Speed: No one thinks big of you."
The Road and Traffic Authority (RTA) in New South Wales opted for the cheeky campaign when recent research showed its previous ads with images of horrific car crashes and fatalities were not working.
The statewide ad campaign coincides with the introduction of new restrictions on learner drivers, including a ban on all cellphone use, limits on the number of young passengers allowed and tougher speeding penalties.
Speeding is a factor in about 40 per cent of road deaths in New South Wales each year, according to RTA figures.
"We accept this campaign is controversial, but we must find new ways to make our anti-message sink in," said RTA spokesman John Whelan.
"This campaign continues RTA's efforts to do all we can to save lives on our roads.
If the road toll is to be reduced further, we must make speeding socially unacceptable," Mr. Whelan added.
"We will do what we feel we have to, to get the message through."
The ads provide new meaning to giving someone the finger.
One of the 45-second ads shows a female pedestrian being forced back to the curb by a speeding driver.
As she glares in disgust, the pinky gesture is made by a grandmotherly woman sitting on a nearby bench.
Their unmistakable message to the speeder is, you drive like a jerk so you must be compensating for your paltry physical endowment.
The first stage of the $2-million campaign includes television, movie theatre, and bus shelter advertisements.